Dressed in a white T-shirt and jeans, with a diamond and marble ring of his own design (“I used to hate diamonds, but I love them now. When I meet A$AP he is zen, contemplative, a million miles from the swag prince who grabbed Rihanna’s ass on television and sits front row at fashion shows with girlfriend Chanel Iman. You know the bio: ambitious kid overcomes a Harlem childhood spent slinging yeyo and rolling dice on the corner to become a pop-culture phenomenon living up to his crew’s acronym: Always Strive and Prosper.
and peaked – so far - with last year’s Billboard #1 album $AP. You know the music: wavy, eclectic, Southern-inflected rap that began with cult 2011 mixtape $AP.
#ASAP ROCKY NEW ALBUM LOGO FULL#
You know the look: full gold grill, French braids, conceptual designer duds. Because there’s a lot that you already know about A$AP Rocky, née Rakim Mayers, aka Lord Flacko. "You already know,” is a constant refrain of the A$AP Mob, the multimedia collective that launched A$AP Rocky. We hang out with Rocky stateside to kick off the youth revolution. With a # 1 album under his belt and two more on the way, the 25 year-old rapper is fast cementing his position as one of the musical voices of his generation. Music and fashion icon A$AP Rocky is killing the game on his own terms. At least that's how I see it.This story originally appeared in i-D's The Girls + Boys Issue, no. I'm an incredibly diverse artist, I'm a universal artist. That's still me but at the end of the day I think that kind of overshadowed the whole purpose of me doing what I do. When I first came on the scene it was more of this trendy, bourgeois, pizazz attitude. The deeper side, the more musical side, the more intellectual side. In an interview with Billboard, Rocky discussed the diversity of the album, saying, "People really don't know the other side of me. A$AP Yams, who died of an accidental drug overdose, will be listed as an executive producer on the album alongside Danger Mouse and Juicy J. The full LP will feature the likes of Lykke Li, FKA Twigs, Pimp C, Juicy J, Clams Casino and potentially others. The album was recorded at both Red Bull Studios in London and at Sound Factory in Los Angeles. Another track titled " The Beauty and the Beast," which he teased during his CRWN interview last month, will likely be the next to surface. He unveiled the music video for his single " Lord Pretty Flacko Jodye 2" earlier in the year and dropped " Multiply" late last year.
Rocky dropped his single " M's" last month with new material slowly surfacing from the Harlem rapper over the past few months. The song features vocals from Miguel, production from Mark Ronson and samples Rod Stewart's " In A Broken Dream." Last week, Rocky shared a new song titled " Everyday" during his Red Bull Academy lecture in New York. Late last night, the rapper posted to Instagram another black-and-white cover image, which features his face with Yams' birthmark in purple over it.Īt.$AP is scheduled to drop June 2. However, it appears that cover isn't the only one. Over the weekend, A$AP Rocky shared the cover art for his upcoming new album At.$AP or A.L.L.A., which featured a trippy, distorted image of the late A$AP Yams' face, distinguishable by his birthmark and cross tattoo as a memorial for his fallen friend.
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